Connected Motorcycle Market Industry size was valued at US$ 437.94 Million in 2024 and the total revenue is expected to grow at 51.38% through 2025 to 2032, reaching nearly US$ 12077.16 Million.

Connected Motorcycle Market Definition and Overview

Connected Motorcycle Market Industry integrate advanced communication systems that enable real-time data exchange between the rider, the motorcycle, and the surrounding environment. This connectivity facilitates a range of functionalities, including navigation assistance, vehicle diagnostics, emergency calling, and infotainment services. By leveraging technologies such as cellular networks and dedicated short-range communications (DSRC), connected motorcycles enhance rider safety, comfort, and overall riding experience.

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Connected Motorcycle Market Growth Drivers and Opportunities

Several key factors are propelling the expansion of the connected motorcycle market:

1. Increased Demand for Rider Safety and Assistance Systems: The rising concern for rider safety has led to the adoption of advanced driver-assistance systems (ADAS) in motorcycles. Features such as collision alerts, lane departure warnings, and automatic emergency calls contribute to reducing accidents and enhancing rider security.​

2. Technological Advancements in Connectivity Solutions: The integration of Internet of Things (IoT) devices and advancements in 5G technology have enabled seamless communication between vehicles and infrastructure. This connectivity supports real-time traffic updates, remote diagnostics, and over-the-air software updates, improving the overall functionality of connected motorcycles.​

3. Growing Popularity of Infotainment Systems: Riders are increasingly seeking enhanced riding experiences through infotainment systems that offer navigation, music streaming, and hands-free communication. The demand for such features is driving manufacturers to incorporate sophisticated infotainment solutions into their motorcycle models.​

4. Regulatory Initiatives for Vehicle Safety: Governments and regulatory bodies worldwide are implementing stringent safety regulations, encouraging the adoption of connected technologies in motorcycles to improve road safety and reduce fatalities.​

5. Emergence of Electric Motorcycles: The shift towards electric vehicles (EVs) has opened new avenues for connected technologies. Electric motorcycles often come equipped with advanced connectivity features to monitor battery status, optimize energy consumption, and provide route planning based on charging station locations.​

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Segmentation Analysis

The connected motorcycle market can be comprehensively analyzed through its segmentation by service, hardware, end-user, and region.

1. By Service:

• Driver Assistance: Services that aid the rider in navigation, collision avoidance, and adaptive cruise control, enhancing safety and convenience.​

• Infotainment: Entertainment and information services, including music streaming, call management, and access to social media platforms, providing an enriched riding experience.​

• Safety: Features such as emergency calling (eCall), breakdown assistance, and stolen vehicle tracking that prioritize rider security.​

• Vehicle Management: Remote diagnostics, vehicle health monitoring, and maintenance alerts that assist in the upkeep and performance optimization of the motorcycle.​

• Insurance: Usage-based insurance services that utilize telematics data to assess rider behavior and customize insurance premiums accordingly.​

2. By Hardware:

• Embedded: Permanently integrated hardware within the motorcycle that facilitates connectivity and data exchange.​

• Tethered: Systems that rely on external devices, such as smartphones, to provide connectivity features.​

• Integrated: A combination of embedded and tethered systems, offering flexibility in connectivity options.​

3. By End-User:

• Private Users: Individual riders who utilize connected features for personal convenience, safety, and entertainment.​

• Commercial Users: Businesses and fleet operators who employ connected motorcycles for delivery services, rentals, and other commercial purposes, benefiting from fleet management and tracking capabilities.​

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Country-Level Analysis

United States:

The United States is witnessing substantial growth in the connected motorcycle market, driven by a tech-savvy population and a strong presence of leading motorcycle manufacturers. The emphasis on rider safety and the integration of advanced technologies are key factors contributing to market expansion.​

Germany:

Germany's renowned automotive industry is at the forefront of adopting connected technologies in motorcycles. The country's focus on innovation, coupled with stringent safety regulations, is propelling the demand for connected motorcycles. Additionally, collaborations between tech companies and motorcycle manufacturers are fostering market growth.​

Competitive Landscape

The connected motorcycle market is characterized by the presence of several key players focusing on technological innovation, strategic partnerships, and expanding their product portfolios to gain a competitive edge. Notable companies include:​

• BMW Motorrad: A pioneer in integrating connectivity features, offering services like BMW ConnectedRide, which provides real-time traffic information, navigation, and emergency call functions.​

• Harley-Davidson: Incorporating advanced infotainment systems and smartphone connectivity in their models to enhance the rider experience.​

• Honda Motor Co., Ltd.: Developing connected technologies focused on safety and navigation, including the Honda RoadSync system that allows riders to control smartphone functions via voice commands.​

• Kawasaki Heavy Industries, Ltd.: Exploring AI integration and rideology applications to provide riders with personalized information and vehicle status updates.​

• Yamaha Motor Co., Ltd.: Offering connectivity features through the Yamaha MyRide app, enabling riders to track and share their riding experiences.

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