Gift Cards Market Demand was valued at USD 1151.13 Billion in 2024 and the total Global Gift Cards revenue is expected to grow at a CAGR of 17.4 % from 2025 to 2032, reaching nearly USD 4154.02 Billion by 2032.

Market Estimation & Definition

The global gift cards market was valued at USD 1.1 trillion in 2023 and is projected to reach approximately USD 2.3 trillion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.8% during the forecast period.

Gift cards are prepaid stored-value cards issued by retailers or banks, allowing consumers to purchase goods or services up to a specific value. They have become a popular gifting option due to their convenience and flexibility, catering to both personal and corporate gifting needs.

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Market Growth Drivers & Opportunities

Several factors are propelling the growth of the gift cards market:

  1. Corporate Adoption: Businesses are increasingly utilizing gift cards as part of their employee reward and recognition programs, as well as for customer loyalty initiatives.

  2. Digital Transformation: The shift towards digital payment solutions has led to the proliferation of e-gift cards, offering seamless and instant gifting options.

  3. E-commerce Integration: The growth of online shopping platforms has boosted the demand for gift cards, providing consumers with versatile spending options across various retailers.

  4. Customization and Personalization: Advancements in technology have enabled personalized gift card designs and messages, enhancing the gifting experience for both givers and recipients.

Market Challenges

  • Fraudulent Activities: The rise in digital transactions has led to increased instances of fraud, necessitating robust security measures to protect consumers and businesses.

  • Regulatory Compliance: Varying regulations across regions regarding gift card issuance and redemption can pose challenges for market players operating globally.

Segmentation Analysis

The gift cards market is segmented based on card type, end user, and region:

  • By Card Type:

    • Closed-loop Cards: Usable only at specific retailers or service providers.
    • Open-loop Cards: Branded by payment networks (e.g., Visa, MasterCard) and accepted at multiple locations.

  • By End User:

    • Retail Establishments: Gift cards issued by retailers for consumer purchases.
    • Corporate Institutions: Gift cards used by businesses for employee rewards, promotions, and incentives.

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Regional Insights

  • North America: Holds a significant market share due to high consumer adoption and a well-established retail sector.

  • Europe: Exhibits steady growth with increasing digitalization and corporate utilization of gift cards.

  • Asia-Pacific: Expected to register substantial growth due to rising disposable incomes, expanding e-commerce, and a growing middle-class population.

  • Middle East & Africa and South America: Experiencing moderate growth with increasing awareness and adoption of digital payment solutions.

Competitive Landscape

The global gift cards market is moderately competitive, with key players focusing on technological advancements, strategic partnerships, and expanding their product offerings. Notable companies include:

  • Amazon.com, Inc.: Offers a wide range of gift cards redeemable for products and services on its platform.

  • Apple Inc.: Provides gift cards for use across its digital services, including the App Store and Apple Music.

  • Walmart Inc.: Issues gift cards usable in-store and online, catering to a broad consumer base.

  • Starbucks Corporation: Offers gift cards that can be used for purchases at its global coffeehouse locations.

  • Visa Inc.: Provides open-loop gift cards accepted at any merchant that accepts Visa payments.

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Press Release Conclusion

The global gift cards market is poised for substantial growth, driven by increasing corporate adoption, digital transformation, and the integration of gift cards into e-commerce platforms. With a projected CAGR of 10.8%, the market is expected to reach USD 2.3 trillion by 2030. As consumers and businesses continue to seek convenient and flexible gifting solutions, the gift cards industry is set to expand, offering new opportunities for innovation and market development.

About Stellar Market Research:

Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include science and engineering, electronic components, industrial equipment, technology, and communication, cars, and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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