Private Label Food and Beverage Market Demand was valued at USD 482.49 Bn. in 2024 and the total Private Label Food and Beverage revenue is expected to grow at a CAGR of 6.7 % from 2025 to 2032, reaching nearly USD 810.60 Bn. by 2032.

Market Definition and Estimation

Private labeling involves retailers partnering with third-party manufacturers to produce exclusive products marketed under the retailer's brand, allowing them to offer tailored products without the overhead costs associated with production facilities or sourcing raw materials. This strategy enables retailers to align products with their brand identity and meet specific consumer preferences, covering aspects such as ingredients, taste, packaging, and pricing.

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Market Growth Drivers and Opportunities

Several factors are propelling the growth of the private label food and beverage market:

1. E-commerce Expansion: The growth of e-commerce platforms provides retailers with the opportunity to showcase and sell private label products directly to consumers, making it convenient for consumers to access a diverse range of private-label options.

2. Premiumization Trend: The demand for premium private label products is increasing, accounting for over 19% of store brand sales, with consumers becoming more willing to spend on higher-quality store brands.

3. Cost-Effectiveness: Private label products often offer consumers more affordable alternatives to national brands without compromising on quality, appealing to budget-conscious shoppers.

4. Retailer Control: Private labeling allows retailers to have greater control over product development, enabling them to respond quickly to market trends and consumer demands.

Segmentation Analysis

The private label food and beverage market is segmented based on product type and distribution channel:

• By Product Type:

  • Food Products: This segment dominated the market in 2023, encompassing a wide range of private-label items such as whole and processed foods, frozen and chilled products, sweets, snacks, bakery goods, ready-to-eat meals, and ice creams.
  • Beverages: Includes private-label drinks such as juices, sodas, and alcoholic beverages.
  • Others: Encompasses miscellaneous private-label food and beverage items.

• By Distribution Channel:

  • Online: E-commerce platforms offering a wide array of private-label products, with 60% of private-label food products now available through these channels.
  • Offline: Physical retail outlets, including supermarkets, hypermarkets, and convenience stores.

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Regional Insights

• North America: Held a substantial market share in 2023, driven by rising consumer demand for niche private-label offerings. Major players like Walmart and Target have significantly influenced the growth of the private-label segment through extensive brand promotion and development.

• Asia-Pacific: This region is witnessing an increase in private-label portfolios among major retailers, especially in Australia, Japan, and China. Companies like Woolworths are introducing health-oriented private-label products to cater to evolving consumer preferences.

Competitive Landscape

The private label food and beverage market is competitive, with several key players contributing to its dynamism:

• Costco Wholesale Co.: Offers a wide range of private-label products under its Kirkland Signature brand, known for quality and value.

• Amazon.com Inc.: Provides various private-label food and beverage items through its Amazon Fresh and Whole Foods Market brands, catering to diverse consumer preferences.

• Target Brands, Inc.: Known for its extensive portfolio of private-label products, including food and beverages, under brands like Good & Gather.

• Walmart: Offers a variety of private-label food and beverage products under its Great Value brand, focusing on affordability and quality.

• The Kroger Co.: Provides a range of private-label products, including food and beverages, under brands like Simple Truth, emphasizing natural and organic options.

Recent Developments

• In June 2023, DealShare, an Indian e-commerce startup, announced a significant investment of INR 1,000 crore to enhance its private label brands, currently comprising eight brands across 16 categories.

• In August 2023, SpartanNash, a U.S.-based grocery distributor, introduced new products under its premium private label brands, launching a wine collection and planning to unveil over 1,000 new private-label items by 2025.

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Conclusion

The global private label food and beverage market is poised for substantial growth in the coming years. Factors such as the expansion of e-commerce platforms, increasing consumer demand for premium products, and the cost-effectiveness of private-label offerings are driving market expansion. As retailers continue to innovate and tailor products to meet evolving consumer preferences, the private label sector is expected to maintain its upward trajectory, offering significant opportunities for growth and diversification.

About Stellar Market Research:

Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include science and engineering, electronic components, industrial equipment, technology, and communication, cars, and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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