Middle East and Africa Hair Care Market Growth was valued at USD 12.78 billion in 2023. Middle East and Africa Hair Care Market size is estimated to grow at a CAGR of 5.59% over the forecast period.

Middle East and Africa Hair Care Market Projected to Reach USD 6.75 Billion by 2030

The Middle East and Africa (MEA) hair care market is poised for significant growth, with projections indicating an increase from USD 5.46 billion in 2025 to USD 6.75 billion by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 4.35% during the forecast period.

Market Definition and Overview

The MEA hair care market encompasses a wide range of products designed to maintain and enhance hair health and appearance. These products include shampoos, conditioners, hair loss treatments, hair colorants, and styling products. The market is experiencing a transformation driven by changing consumer preferences, increased awareness of ingredient safety, and the adoption of digital retail channels.

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Market Growth Drivers and Opportunities

Several factors are propelling the growth of the MEA hair care market:

1. Shift Towards Natural and Organic Products: Consumers are increasingly prioritizing chemical-free formulations, with 58.7% of Middle Eastern consumers considering this attribute essential when selecting hair care products. This trend has led manufacturers to incorporate natural ingredients such as jojoba, amla, bhringraj, reetha, argan oil, and hibiscus into their products.

2. Digital Transformation of Retail Channels: The e-commerce segment is demonstrating remarkable momentum, growing at a CAGR of 12.05%, significantly outpacing traditional retail channels. Leading online platforms like Noon.com and Amazon.ae are expanding their hair care product offerings, while manufacturers are developing omnichannel strategies to enhance customer experience and reach.

3. Product Personalization and Halal Compliance: There is a strong trend toward product personalization and halal-certified products, reflecting the unique preferences of Gulf consumers. Local brands are gaining prominence by offering innovative solutions tailored to regional preferences and environmental conditions.

Segmentation Analysis

The MEA hair care market is segmented based on product type, distribution channel, and geography:

• By Product Type:

  • Shampoo
  • Conditioner
  • Hair Loss Treatment Products
  • Hair Colorants
  • Hair Styling Products
  • Other Product Types

• By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience/Grocery Stores
  • Specialty Stores
  • Pharmacies/Drug Stores
  • Online Channels
  • Other Distribution Channels

• By Geography:

  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • Rest of Middle East & Africa

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Country-Level Analysis

• Saudi Arabia and United Arab Emirates: These countries are witnessing a digital shift in retail, with high smartphone penetration and improved e-commerce infrastructure driving online sales growth. Consumers in these regions are increasingly seeking personalized and halal-certified hair care products.

  South Africa: The market is characterized by a diverse consumer base with varied hair care needs. There is a growing demand for products addressing specific hair types and concerns, leading to opportunities for both global and local brands to cater to this dynamic market.
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Competitive Analysis

The MEA hair care market is highly consolidated, with over 55% market share controlled by leading global players. Key companies include:

• Procter & Gamble: Offers a diverse portfolio of hair care products and is actively expanding its range to meet evolving consumer demands.

• Unilever: Focuses on incorporating natural ingredients and sustainable practices in its hair care brands.

• L'Oréal: Invests in research and innovation to develop products tailored to regional preferences and conditions.

These established players are facing increasing competition from local and indigenous brands such as Vierro, MIHR, Cameliocus, and Shiffa. These local brands are gaining traction by offering innovative, region-specific formulations and halal-certified products, effectively addressing unique regional challenges like water salinity and extreme weather conditions.

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